The results were significant: participants who assumed they could look up their statements did not make much effort to remember them.īecause search engines are continually available to us, we may often be in a state of not feeling we need to encode the information internally. Half believed the statements were saved, and half believed the statements were erased. In one experiment, participants typed trivia statements into a computer and were later asked to recall them. The Google EffectĪlso known as “digital amnesia”, the aptly named Google Effect describes our tendency to forget information that can be easily accessed online.įirst described in 2011 by Betsy Sparrow (Columbia University) and her colleagues, their paper described the results of several memory experiments involving technology. If we want to counter this cognitive bias, finding a new favorite series on platforms like Netflix may require some good old-fashioned human curiosity. Thousands more hours of content have since been added. Estimates from 2015 claimed it would take nearly four years to watch all of Netflix’s content. Pairing these genre tags with a viewer’s history allows them to assign several of over 2,000 “taste profiles” to each user.Īnd while there’s nothing wrong with allowing Netflix to guide what we watch, there’s an enormous sea of content standing by. Then, to harness the power of data and machine learning, Netflix categorizes its content into tens of thousands of micro-genres.
Everything we see on the platform is the result of algorithms-even the preview images that are generated. Automation BiasĪI-infused applications are becoming incredibly good at “personalizing” our content, but will there come a time when we let algorithms make all of our decisions?Īutomation bias refers to the tendency to favor the suggestions of automated systems. In the name of self-awareness, here’s a closer look at three recently discovered biases that we are most prone to exhibiting in the modern world. It’s a question with no right or wrong answer, but to help us decide for ourselves, today’s infographic from TitleMax lists 50 cognitive biases that we may want to become privy to. But in a world where everything we do is changing rapidly-from the way we store information to the way we watch TV-what really classifies as rational thinking? Cognitive biases are widely accepted as something that makes us human.Įvery day, systematic errors in our thought process impact the way we live and work.
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